Industry first as TraceLink unveils digital information platform for EU pharmacies

Industry first as TraceLink unveils digital information platform for EU pharmacies
Image courtesy of TraceLink

TraceLink has unveiled an industry first in an integrated compliance and digital information platform for pharmacies with EU Falsified Medicines Directive (FMD) requirements.

The new mobile and web-based application enables any pharmacy in the EU to easily comply with verification and decommissioning requirements under the FMD while simultaneously delivering a real-time dashboard for business insights on medicine scans, expiry dates, dispensation trends, product inventory and more.

The Platform provides a single destination for pharmacies to meet their EU FMD requirements, which take effect in February 2019.

Pharmacists who use the application will also benefit from user-friendly dashboard analytics that provide valuable insights from all transaction information that is captured within the application.

Pharmacists can also “opt in” to a service within the app that links them to participating pharmaceutical manufacturers, paving the way for a new digital communication channel designed to enhance the information-sharing between pharmaceutical companies and the healthcare providers who dispense their medications.

Once they opt in, pharmacists will be able to receive specific and contextual pharmaceutical product information directly from the manufacturer – including details about indications, usage, best practices for product administration, and potential warnings and precautions – empowering them to deliver a more engaging and informative consultation as they dispense medicines to patients.