Outcome Management: The cure for pharma’s toughest trials – by Johannes Müller, co-founder and CEO of Workpath

The pharmaceutical sector is currently grappling with significant challenges that are impacting its operations and long-term viability. 

  • Rising cost pressures due to inflation and disrupted supply chains have put immense strain on the industry. 
  • Recent global events, including the pandemic and subsequent inflation, have led to a dramatic increase in costs for pharmaceutical companies, encompassing labor, raw materials, and research and development expenses. 
  • To compound matters, the industry’s intricate landscape, characterized by acquisitions, evolving collaboration models, scientific advancements, and heightened regulatory scrutiny, has led to operational misalignment, fostering the squandering of resources and the proliferation of inefficiencies. 
  • This is further exacerbated by the scarcity of new talent, intensified by stiff competition from other sectors, as well as lackluster employee engagement stemming from restructuring initiatives and cost-cutting measures. 

In light of these multifaceted challenges, the pharmaceutical industry faces an urgent need to adopt innovative strategies to surmount these obstacles and secure its future success.

However, a strategic framework called Outcome Management, utilizing Objectives and Key Results (OKRs), provides a promising solution. By shifting focus to leading indicators, improving efficiency through goal tracking, enhancing alignment, and empowering the workforce, pharma companies can overcome these trials and achieve long-term success. 

Shifting from lagging to leading metrics

To address these above-mentioned challenges, pharma companies can prioritize patient outcomes and strategy execution as leading indicators of success instead of relying solely on lagging metrics like sales and market share. This shift in focus allows for more efficient resource allocation, directing efforts towards areas with the greatest potential to drive positive outcomes. By focusing on desired results, pharma organizations can navigate challenges effectively and remain competitive.

Improving efficiency through prioritization and goal tracking

Implementing OKRs enables pharma organizations to establish a systematic approach for prioritizing goals and tracking progress at all levels. This enhances efficiency by ensuring effective resource allocation, reducing waste, and ultimately saving costs. Clear and measurable objectives align efforts, streamline operations, and optimize resource utilization, leading to improved productivity and performance across the organization.

Enhancing alignment and breaking down silos

Outcome Management with OKRs fosters alignment by establishing shared goals and objectives across different business units and functions. This approach dismantles silos within the organization, promoting effective collaboration and reducing miscommunication and duplicated efforts. Stronger cross-functional collaboration maximizes synergies, minimizes unnecessary work, and increases operational efficiency.

Empowering the workforce and increasing employee engagement

OKRs provide employees with a clear and measurable framework for success, fostering a sense of ownership and responsibility for their work. Individuals can see how their contributions impact the organization’s overall success, increasing motivation and engagement. In a talent-scarce industry, this sense of purpose-driven work helps attract and retain skilled professionals, creating a highly engaged and productive workforce.


Outcome Management presents a powerful solution for the pharmaceutical sector’s toughest trials. By embracing this framework and utilizing OKRs, pharma organizations can achieve efficiency, alignment, and an empowered workforce. This positions them for long-term success in a challenging and evolving industry, driving positive outcomes and transforming the healthcare landscape. For further insights and in-depth analysis, we encourage you to explore the accompanying whitepaper.

Johannes Müller is the co-founder and CEO of Workpath, a SaaS-Platform from Munich that helps companies implement strategies effectively and flexibly.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site but journalism costs money and we rely on advertising and digital revenues to help to support them.

With the Covid-19 lockdown having a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites with a small donation of even £1, your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

In the meantime may I wish you the very best.

- Advertisement -

Related news