New website launches Tower Cold Chain’s global brand identity

Pharmaceutical thermal protection specialist Tower Cold Chain has launched a new brand identity, supported by a new website that provides an enhanced experience for the company’s growing global customer base.

Both the branding and website reflect Tower’s global focus on promoting circularity and driving innovation in cold chain delivery to offer added customer value and best-in-class technical support services.

The website has been designed to be fully customer-centric, including the introduction of a new technical resource area, streamlined product information and the provision of a personalised dashboard that helps users configure the specific requirements for their cold chain payloads.

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